Most writing for marketing, selling, persuading, or entertaining today is driven by storytelling. If you’re writing articles or blogs or online-marketing copy, how can you use storytelling to your advantage? In Tell Them a Story: Using the Best Lessons from Narrative Nonfiction in Your Everyday Writing, Ben Riggs breaks down the differences between a report and a story and suggests joining the two to meet the needs of an audience.

From March 3–March 31, you can get 25 percent off the ebooklet version of Tell Them a Story: Using Narrative Nonfiction in Your Everyday Writing in EFA’s store by using the code STORY25 (all CAPS) at checkout in the EFA bookstore.

Remember, your purchase supports not only your educational and professional goals but also the EFA’s programs!