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Georgia Chapter: Beyond Marketing: A Conversation about Business Development for Editors

November 10th @ 1:00 pm - 2:00 pm EST Free

In this one-hour conversation, veteran freelance editor Jennifer Lawler will discuss how focusing on business development can help you create a flexible, responsive, sustainable freelance editing business. The conversation will cover the difference between business development and sales/marketing, and will discuss how to grow your business through strategic business decisions, identify business opportunities unique to you, vet/qualify opportunities (is this the right type of client for me?), and adjust your approach to the prevailing headwinds, such as legislation like California’s AB5. The session will also include time for audience questions.

For over twenty years, Jennifer Lawler has worked as a freelance book development editor on a wide range of editorial projects for traditional book publishers, book packagers, and independent authors—everything from cookbooks to memoir to paranormal romance to thrillers. Publishers she has freelanced for include Simon & Schuster, McGraw-Hill, and Lippincott, Williams & Wilkins. She has worked as an EIC of a publishing imprint, overseeing all aspects of acquisitions, editorial, and production and was previously a literary agent. She currently runs Club Ed (https://www.clubedfreelancers.com), a company that provides online education and resources for developmental editors.

Details

Date:
November 10, 2021
Time:
1:00 pm - 2:00 pm EST EST
Cost:
Free
Event Category:
Website:
https://www.the-efa.org/chapters/georgia/

Organizer

Mari Ann Stefanelli & Christi Martin
Email:
chap_georgia@the-efa.org

Chapter

Georgia

Venue

Virtual
United States + Google Map