Meeting Focus: Using Google Analytics to Measure the Success of Your Business Website.
Presented by John Polle, web manager and graphic designer at the University of Arizona.
Google Analytics provides valuable insights that can help you to shape the success strategy of your business. Since nowadays almost all the businesses have an online presence through a website. it is very important for you to learn the inner structure of your website to see whether it is accomplishing its purpose or not. For this, you need to know the details of what people do when they visit your website, how long they stay, and what pages they visit on your website. The data provides you with information you can use to target potential audiences and to make changes to your website that will get visitors to linger and explore.