EFA Upper Hudson Chapter Meeting – Speaker: Janice Rossi of Kensington Publishing: Winning Book Cover Design: Process to Product
Please join us on April 11 for a regular meeting of the Upper Hudson chapter. Light refreshments will be served, and there will be a time for socializing and networking. Free parking, free Wi-Fi, handicapped accessible. EFA members, free; nonmembers, $10 suggested donation. RSVP so we’ll know how many are coming.
Can you judge a book by its cover? Kensington Publishing Creative Director Janice Rossi will speak about the process of designing book covers. From the initial concept to the final design, working with in-house editorial staff, outside illustrators, and stock photography, the Kensington Publishing creative team produces hundreds of book covers and jackets each year in time for three sales seasons. “The cover art draws the reader in,” says Rossi, “and the book titles and copy lines on the covers need to balance with the art.”
Janice Rossi started at Kensington in 1987 after working in the cover design departments of Stein & Day and Avon publishing houses. She moved up the ranks from designer to senior designer to creative director. And now with more than 25 years of creative experience and working with a team of five designers, Rossi concentrates on producing book cover designs for hardcover books and mass market paperbacks.
Kensington Publishing, founded in 1974, is an independent publisher located in New York City. “A multigenerational family business,” Kensington is “the foremost independent commercial publishing house in the United States, providing hardcover, trade paperback, mass market, and digital releases.” It is the “house of New York Times bestselling authors, including Fern Michaels, Lisa Jackson, Joanne Fluke, and William W. Johnstone.” Its diverse imprints include Zebra and Pinnacle, “which are well known for providing readers with a range of popular genres such as romance, women’s fiction, African American, young adult and nonfiction, as well as true-crime, western, and mystery titles” (www.kensingtonbooks.com/).
In November 2018, one of Janice Rossi’s cover designs was featured in Forbes.com. Authored by Krista Davis, Color Me Murder and The Coloring Crook from the Pen & Ink series invite the reader to color the book covers. “After initially considering a line of coloring books, which morphed into the Pen & Ink series, ‘The idea came to me about doing a cover that would be open for the reader to partially design by use of color,’ Rossi told Forbes.com. ‘The mystery genre seemed to fit. … So the idea just evolved.’ (R. Kramer Bussel, “Meet the mystery author who wants readers to draw on her book covers,” Forbes.com, November 8, 2018. www.forbes.com/sites/rachelkramerbussel/2018/11/08/mystery-drawable-book-covers/#43cfd7b7552f).