Your Star Editorial Omnipresence (aka, SEO and Self-Promotion)
Brown Bag Lunch presentation by Chris Morton
Are you loathe to perform outbound sales by way of cold calling? Do you dream of “blue sky,” over-the-transom (inbound) sales? Succeeding in today’s gig economy means giving prospects a compelling reason to engage your services. Why does being detail-oriented and having an advanced degree/certificate not make you stand out from everyone else describing themselves in the same way? How easily discoverable are you on the internet? That is, are you more than just a passive LinkedIn, Twitter, or Facebook participant? For your static website, do you know how strategic search engine optimization (SEO) pulls your various digital presences together to help sell your services for you? Learn about the methods and tools you need to emulate Chickenman (“He’s everywhere!”) and let your business flourish through self-branding, virtual networking, and digital promotion.