When most people think of ghostwriting, they think of ghostwritten books. But did you know there are other materials you can ghostwrite? There’s a ton of work that corporate marketing, HR, sales, and other departments need in print, digital, and even broadcast-media formats. This 60-minute presentation will explain the formats clients usually seek as well as newer options to be aware of. We’ll also look at sample work and advice for getting these types of projects.
Wendy Meyeroff, the Ghostwriter Who Grabs Attention, has been ghosting corporate materials for over thirty years. She’s been blessed to interview tons of leaders in healthcare and tech as well as other industries, including government, politics, engineering, beauty, and marketing. Among the more recognizable clients (that she can tell you): Apple, NIH, Sears, CBS, Revlon, the New York Times, Merck, and Johns Hopkins. She’s also held various leadership positions at EFA many times since her start days.