Great user experience is largely determined by how well content is structured, written, and presented—collectively known as content design. Organizations are realizing this and need content designers to help set their websites or apps apart from the crowd and provide a frictionless, accessible, and inclusive experience through voice, tone, and structure. This opens up a lot of opportunities for editorial professionals.
This 90-minute webinar (free for EFA members!) provides an overview of content design: what it is, how it fits into the scope of user experience, and how editing professionals can help improve digital experiences for the billions of people who access online content every day.
Joni Chan is a content designer and information architect with a background in library science, sociology, and creative writing. She has worked with tech, finance, and media companies, including Meta, Mozilla, and Microsoft, to help solve user problems through content.