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How to Create a Killer Book Marketing Plan (Webinar Recording)


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Important Information About Our Recorded Webinars

After placing your order, your recorded webinar will be added to your personal course library on our education site. That site has different login information from the main EFA site. Please check your email for information on how to access the webinar.

Webinar recordings may not be downloaded, and access ends five years after the recording date. Please check the webinar air date at the bottom of this listing to know how long you will have access to the recording.

As the saying goes, “If you fail to plan, you are planning to fail.” That’s why you need a book marketing plan! In this workshop, you’ll learn the seven essential book marketing plan questions you must answer. We’ll go through the process step-by-step so you can create your own plan immediately. And you’ll get a free downloadable book marketing plan template and instructions, and so much more! This is essential learning for authors as well as editors looking to guide author clients with book marketing.

Sandra Beckwith is an author and national award-winning former publicist who now teaches authors how to save thousands of dollars by doing their own publicity, promotion, and marketing. You might have seen her on The Montel Williams Show or CBS This Morning, or read about her in The New York Times, The Wall Street Journal, or USA Today. Her website,, has been named a top website for authors and writers three times.

This webinar originally aired on April 11, 2018.

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