Sign in with a guest (free) or member account to register for EFA courses.

How to Create a Killer Book Marketing Plan (Webinar Recording)


Want a discount? Become a member.


Benjamin Franklin said it best: “If you fail to plan, you are planning to fail.” Yogi Berra’s version is, “If you don’t know where you are going, you’ll end up someplace else.”

That’s why you need a book marketing plan! In this workshop, book marketing expert Sandra Beckwith of

  • Details why you must have a book marketing plan
  • Provides the 7 essential book marketing plan questions you must answer
  • Walks you through the process step-by-step so you can create your own plan immediately
  • Gives you a free downloadable book marketing plan template and instructions
  • And so much more!

This is essential learning for authors as well as editors looking to guide author clients with book marketing assistance.

Sandra Beckwith is an author and national award-winning former publicist who now teaches authors how to save thousands of dollars by doing their own publicity, promotion, and marketing. You might have seen her on “The Montel Williams Show,” or “CBS This Morning,” or read about her in The New York Times, The Wall Street Journal, or USA Today. Her website,, has been named a top website for authors and writers three times. Learn more at

A Note About EFA Recorded Webinars

After placing your order, you will be sent an email entitled “Your EFA recorded webinar order” from with a link to the recording and, if applicable, the webinar handout(s). Please check spam, junk and other category folders if you do not see it in your inbox and consider adding our email address to your safe senders list or email address book. If you do not see the email and it is not in your spam or junk folders, please contact the EFA office.