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Introduction to Google Analytics for Editorial Professionals (Webinar Recording, Free to EFA Members)


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"Learn how to use Google Analytics 4 to see who's visiting your website and improve the digital marketing for your editing business." —Cody Sisco, instructor
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Who visits your website? How did they find you? Are they a potential client? Did they find what they were looking for? Will they reach out or disappear?

In this webinar, you’ll learn how to use Google Analytics to understand your website traffic, and discover how to improve your online presence and marketing using insights from the data. The presentation will cover the basics of navigating Google Analytics, viewing website traffic data, and identifying opportunities to improve the website experience for your potential clients. You are encouraged to set up Google Analytics on your website in advance of this meeting to be able to follow along, see your own website data, and learn how to use it to improve your editing business.

This Webinar Is Free for EFA Members!

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Cody Sisco is an author, editor, publisher, and literary community organizer. His LGBT psychological science fiction series includes two novels thus far, Broken Mirror and Tortured Echoes. He is a freelance editor specializing in genre-bending fiction and an editor for Running Wild Press. In 2017, he co-founded Made in L.A. Writers, an indie author co-op dedicated to the support and appreciation of independent authors. His startup, BookSwell, is a literary events and media production company dedicated to lifting up marginalized voices and connecting readers and writers in Southern California and beyond. He serves as a Co-Executive on the Board of Governors for the Editorial Freelancers Association and a member of the Executive Committee at APLA Health.

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