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The Hire-Me Packet: How to Create Visually Engaging Sales Slides That Grow Your Business


33 seats available

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SKU: 220983 Tags: ,


"When potential clients open a Hire-Me Packet, it feels more like receiving an elaborate wedding invitation than a sales pitch. And that's what makes it so effective!" —Heidi Fiedler, instructor
Important Information About Our Self-Paced Courses

Self-paced courses are undertaken by the student at their own pace. No instructor feedback is given, although models are provided in the lessons. All self-paced courses include at least one live Q&A session, held via Zoom. Students will have one year to access the course site. More information about how our classes are conducted is available here.

After placing your order, your course will be added to your personal course library on our education site. That site has different login information from the main EFA site. Please check your email for information on how to access the course.

Wondering how to introduce yourself or close the deal with potential clients? Show them what you know! In this self-paced course, you’ll learn how to create visually engaging sales slides and customize a Hire-Me Packet that will wow potential clients, whether you’re cold-calling publishers or following up with an indie author. You’ll leave this course with confidence and clarity around marketing your services.

Here’s a glimpse into some of what you’ll learn as you move through the modules at your own pace (you’ll have one year to access the content!):

  • Why personal branding is important
  • How to audit your current branding and identify elements you can use in your Hire-Me Packet
  • What to include in your sales slides
  • How to help clients visualize your process
  • Where to find modern, engaging stock images
  • How to use your sales slides in meetings and mailings
  • Bonus content: downloadable checklists and worksheets to help you as you build your own Hire-Me Packet!

Register for this course now to find out how you can let your personality and experience shine so you can expand your network and do more of the work you do best!


This course is open to students at all levels.

Writer and editor Heidi Fiedler has worked on more than 300 books for clients ranging from Target to Barnes & Noble. She does the deep thinking that’s needed to turn an idea into a book that has the power to spark our curiosity and make us all feel a little less alone. The books she creates are quirky, playful, highly visual, and often philosophical. After working in publishing for over ten years, she’s excited to see her own picture books and chapter books making their way into the world. Learn more about Heidi and the work she does at her website.

Information and Policies
Our class information page has detailed information on registration, accessibility, duration of access to course materials, and refunds. All participants in EFA courses must abide by our anti-harassment policy.