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Tuning Up Your Referral Machine (Webinar Recording)


Where: GoToWebinar

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Product Description

Doing an outstanding job for your clients is just one aspect of cultivating referrals for your business. In “Tuning Up Your Referral Machine,” instructor Jake Poinier offers a strategic approach to generating more word-of-mouth projects. Topics will include the following (and more!):

  • The best ways and right times to ask for referrals—without resorting to a hard sell
  • The hidden psychological power of pitching yourself as “by referral only”
  • The key referral sources that every editorial freelancer needs to cultivate

Not only are referrals higher-quality leads, they also have a much better likelihood of becoming long-term clients—and delivering additional referred business. Have a question you’d like Jake to address at the webinar? Drop him a note at

Instructor Jake “Dr. Freelance” Poinier is the author of The Science, Art and Voodoo of Freelance Pricing and Getting Paid and Help! My Freelancers Are Driving Me Crazy. As a freelance writer and editor since 1999, Jake’s clients have included companies such as AT&T, Starwood Hotels & Resorts, National Speakers Association, Henkel, and UPS. He blogs regularly on freelance topics at and has been a member of EFA since 2009.

A Note About EFA Recorded Webinars

After payment, you will be sent a link with which to access the recording and, if applicable, the webinar handouts. Please allow 2 to 3 business days.