Doing an outstanding job for your clients is just one aspect of cultivating referrals for your business. In “Tuning Up Your Referral Machine,” instructor Jake Poinier offers a strategic approach to generating more word-of-mouth projects. Topics will include the following (and more!):
- The best ways and right times to ask for referrals—without resorting to a hard sell
- The hidden psychological power of pitching yourself as “by referral only”
- The key referral sources that every editorial freelancer needs to cultivate
Not only are referrals higher-quality leads, they also have a much better likelihood of becoming long-term clients—and delivering additional referred business. Have a question you’d like Jake to address at the webinar? Drop him a note at jake@BoomvangCreative.com.
Instructor Jake “Dr. Freelance” Poinier is the author of The Science, Art and Voodoo of Freelance Pricing and Getting Paid and Help! My Freelancers Are Driving Me Crazy. As a freelance writer and editor since 1999, Jake’s clients have included companies such as AT&T, Starwood Hotels & Resorts, National Speakers Association, Henkel, and UPS. He blogs regularly on freelance topics at http://www.DoctorFreelance.com and has been a member of EFA since 2009.