chris.morton.10670

Chris Morton

Isn't That Write

 

Chris Morton headshot
   How may I be of service?

There may be a reason to write the way Jackson Pollock painted, but it’s not in the B2B and B2C communications realm. Notions expressed by your writers and content creators should flow in a logical sequence, and in as few words as possible.

Real-World Value-Add
Known for raising the bar, turning lead into gold, and pulling rabbits out of hats, I’m grateful for the many diverse roles I’ve had during my 25+ year career. It all equates to my likely having a unique insight regarding your business communications goals. But my being able to assess them from the point of view of your clients/prospects/readers is of even greater value to your enterprise.

Key point: Another perspective regarding your work yields better results.

As a value-add proposition, in cowboy-speak I ride for the brand—yours. I’ve dealt with an extraordinary variety of requirements and issues enterprises like yours face every day. Often I’m able to offer methods by which you can potentially streamline your processes and reduce costs.

I’m accustomed to working with executives, project managers, product marketing managers, engineers, and subject matter experts to meet tight deadlines. Leveraging my skills as a technical writer, marketing person, content creator, and user experience (UX) advocate, at different times I’m a substantive editor, line editor, author, copywriter, ghostwriter, proofreader, graphic layout artist, business analyst—and sometime trainer/speaker.

Jack Bonasera recommendation

DISCLAIMER: Thanks for reading thus far. You’ve probably noticed that my profile isn’t prototypical for the EFA, in that it may not match the mental image most people have for editors/writers. That’s because in addition to being a first-rate wordsmith, I have a rich background in marketing, graphics, layout, and HTML coding. Choosing to apply all of these skills herein, they’re among a wide array of additional assets I’m able to use to enhance your projects. We now return you to your regularly scheduled program…

For you and your organization I’m able to create, copy edit, lay out, and proofread all types of documents, manuals, marketing collateral, and web content for audiences ranging from physicians to engineers, CTOs to CIOs, developers to operators, and end users across many B2B/B2C realms.

In effect I become a highly trusted extension of your staff—without your organization having to take on another employee compensation package. I always strive to provide exceptional value to my clients, hence their eagerness to recommend me—even as they move on to other companies.

For example, after choosing me from over 65 EFA candidates to assist Imperva’s content creation team each month, marketing author and information security VP Tim Matthews (now at Exabeam) confirms this (below).

Topics & Readership
Today I edit scientific papers for a medical qualitative image analysis entity, provide varied content creation services to cybersecurity enterprises (including Exabeam), and perform ancillary copywriting while proofreading marketing collateral for a well-known health care entity. For a medical robotics concern I update its IFUs (user manuals) in Adobe InDesign and create redlines (PDFs) for FDA-mandated document control.

Designer of Eigen Artemis marketing collateral and IFU

Designer, copywriter, and producer of many themed Eigen
marketing collateral pieces, IFU, and instructional video.

Then there is a paint and coatings global market analysis that targets an international business readership. The specialty chemicals consultancy charged with its creation had several authors. Going beyond my initial assignment of single-voice unification, the 400-pp. report required substantive editing, complex reformatting, large-scale table manipulation, and PDF conversion—in addition to compilation of its cover, table of contents, and nineteen chapters.

Being extraordinarily diverse, I’ve worked on outward-facing collateral for everything from shale exploration to programmable logic controllers (PLCs), and from X-ray-based sulfur detectors to $1M variable frequency drives.

As the marketing communications director for a statistical software/services concern and later a medical imaging device startup, I was the writer, layout artist, and publisher of user manuals and IFUs, respectively. I was also the webmaster for the latter. I’ve been the entire editorial/layout/production team of a monthly Windows PC journal, and had a multi-year role documenting Hewlett Packard’s EAI global supply chain software in HTML.

Donning marketing strategist, copywriter, and graphic artist hats, I won advertising awards when promoting my own CAD/desktop publishing computer consultancy via direct mail and a B2B magazine. Quickly picking up the jargon, prior to that I was a publishers rep for trade magazines covering such topics as international shipping and oil & gas exploration. That let me leverage my earlier experience as both a radio and newspaper ad salesperson/copywriter.

Adobe Portfolio logo
Click to see a sample portfolio

Earlier, over 100 of my copyedits were published in three Microsoft user manuals after having been chosen from a pool of 8,000 to be a technical editor. I’ve been a copy editor for a Que software book about CorelDRAW!, the popular vector graphics application, and have led CompUSA classroom sessions in its use.

How may I be of assistance to you?

Writing Style Header
Through the years people have frequently commented that I write just like people speak. In view of the Plain Writing Act of 2010, that is indeed a compliment.

I strive to be a good steward of the English language while keeping an eye on changing trends. My style follows that of On Writing Well author William Zinsser (make every word count) and the inimitable Sgt. Joe Friday (“Just the facts, ma’am”)—coupled with a bit of David Ogilvy as appropriate.

I’m with Harvard linguist/author Steven Pinker when he cites the “curse of knowledge” being responsible for much bad writing. And I’m thankful he has  debunked so many of “the rules” Miss Thistlebottom taught us (e.g., never split infinitives or end a sentence with a preposition).

Following in the footsteps of my forebears as an autodidact—along with having the Renaissance mind of an engineer, lawyer, and artist—I’m a fifth-generation family member to work in the US publishing realm.

I can instantly spot a typo, for which the revered author of Business Writing in the Digital Age thanked me when I discreetly notified her of a glaring mistake on her website. (Studies show that even a single error in online content can cause your readers to lose faith and click away.)

Google MyBusiness

Guidance & Mentoring Header
My following on the member-only EFA forum is such that I’ve been voted a Member At Large for 2018 – 2019. My marketing articles have been featured in its newsletter, The Freelancer, and I’ve led an online Adobe InDesign class for the association (having also been a former PageMaker instructor).

EFA Forum Testimonials

In what way may I provide writing, editing, design,
and/or coaching assistance to you and/or your team?

I enjoy coaching aspiring business writers how to hone their craft (yes, writing is a craft) while editing their work. Along with considering an author’s argument, logic, organization, and clarity/accuracy of expression, obviously good grammer ‘n’ speling count (sic). And I diligently work to stamp out, eradicate, destroy, and and (sic) otherwise abolish redundant redundancy. ;<)

After creating the paint and coatings report, I shared about my advanced MS Word troubleshooting in Wrangling the Word Unwieldibeast, a long-form article on LinkedIn. There I often share knowledge to assist the business community at large.

Accolades & Portfolio Header
Over the past few years I’ve presented before my EFA Hudson Valley chapter and have become a featured regular at Communication Central’s Be a Better Freelancer® conferences.
Member, American Copy Editors Society

“Nominees are evaluated on a combination of elements, which can include editing, design, mentoring and training, fostering a sense of teamwork and pride among colleagues, and anything else that furthers the craft of professional editing.”

In 2018 one client nominated me for the prestigious Robinson Prize awarded by the American Copy Editors Association. Akin to a case study, you can read the nomination here.

As a featured seminar presenter, IT instructor, and PowerPoint master, in day- or week-long sessions I’ve edutained thousands from such diverse entities as Bank of America, the FBI, and Lucent. And I’ve conducted private, onsite Windows networking training sessions for Boeing, Exxon-Mobil, Sprint, Nortel, Dow Chemical, and others.

Beyond praises from attendees and students, for my marketing and publishing efforts I’ve received letters of commendation from Autodesk’s (AutoCAD) marketing VP, the executive editor of Ziff-Davis’ Windows Sources magazine, and the founder of Aldus Corporation—the latter having spearheaded the mid-’80s electronic publishing revolution with its PageMaker software.

You can see several of my portfolio samples at these online locations:

     • Adobe Portfolio     • Google MyBusiness     • Behance     • Slideshare

Click to see a list of links for a few articles I’ve either edited or ghostwritten in recent times.

“Just Give Me Money…” – “Wow!” you might be thinking, “I’ll bet Chris command$ a rate that is beyond my budget.”

Nope—but it is commensurate with the level of commitment, passion, and excellence I put forth in the assignments you award me.

Aggie Lotz, VP, The ChemQuest Group
         Aggie Lotz

Take it from Aggie Lotz, VP of The ChemQuest Group: “Chris has a top-notch work ethic and superb substantive editing skills. He delivers on time without prompting and has a thorough grasp of editing assignments with minimal instruction. Plus, he charges a reasonable fee.”

Going well beyond an old-school resume, click my logo below to view my extensive LinkedIn profile. Borrowing from the late Paul Harvey, there you’ll find “the rest of the story…GUH-day!”

Averill Park, NY
US

Cell phone: 518-257-2169

Email: chris@isntthatwrite.com

http://www.isntthatwrite.com

More information: View PDF file

Years in the field: 25
Years freelancing: 25

chris.morton.10670

Chris Morton

Member at Large

Known for raising the bar, turning lead into gold, and pulling rabbits out of hats, I’m grateful for the many diverse roles I’ve had during my 25+ year career as an employee, contractor, and now a freelancer. Along the way I’ve dealt with an extraordinary variety of requirements and issues enterprises face every day. As an expert technobabble interpreter, I’m well accustomed to working with executives, project managers, product marketing managers, engineers, scientists, coders, and subject matter experts.

Today I edit scientific papers and offer marketing collateral assistance to a medical qualitative image analysis entity, provide varied content creation services to cybersecurity enterprises, and perform ancillary copywriting while proofreading marketing collateral for a well-known health care entity. For a medical robotics concern I update its IFUs and create redlines for FDA-mandated document control.

I strive to be a good steward of the English language while keeping an eye on changing trends. My style follows that of "On Writing Well" author William Zinsser (make every word count) and the inimitable Sgt. Joe Friday ("Just the facts, ma'am")—coupled with a bit of David Ogilvy as appropriate.

And I'm a fan of linguist Steven Pinker—"The Sense of Style" author—who debunked many "rules" Miss Thistlebottom taught us in grade school (like starting a sentence with "And"). He cites the "curse of knowledge" as to why smart people write poorly.

In the words of the late Paul Harvey, see isntthatwrite.com for "the rest of the story."