Isn't That Write
There may be a reason to write the way Jackson Pollock painted, but it’s not in the non-fiction B2B and B2C communications realm. Notions expressed by your writers and content creators should flow in a logical sequence, and in as few words as possible.
And as Van Morrison sings, “You have to fight every day, to keep mediocrity at bay.”
Key point: Another perspective regarding your work yields better results. Studies show that even a single error in online content can cause your readers to lose faith and click away. Why chance it?
Known for raising the bar, turning lead into gold, and pulling rabbits out of hats, I’m grateful for the many diverse roles I’ve held during my 25+ year career. It all equates to my likely having a unique insight regarding your business communications goals. But my being able to assess them from the point of view of your clients/
As a value-add proposition, in cowboy-speak I ride for the brand—yours. I’ve dealt with an extraordinary variety of requirements and issues enterprises like yours face every day. Often I’m able to offer methods by which you can potentially streamline your processes and reduce costs.
Executives, content marketers, project managers, product marketing managers, project managers, engineers, programmers, and subject matter experts all feel at ease working with me to meet tight deadlines. Leveraging my skills as a technical writer, marketing person, content creator, and user experience (UX) advocate, at different times I’m a substantive (developmental) editor, line editor, author, copywriter, ghostwriter, proofreader, graphic layout artist, business/gap analyst—and sometime trainer/speaker.
Pulling equally from both left and right hemispheres, for you and your organization I’m able to create, copy edit, ghost write, lay out, and proofread all types of documents, manuals, marketing collateral, and web content. Audiences range from physicians to engineers, CTOs to CIOs, developers to operators, and end users across most B2B/B2C realms.
In effect I become a highly trusted extension of your staff—without your organization having to take on another employee compensation package. Knowing I provide exceptional value to my clients, they’re always eager to recommend me—even as they move on to other companies.
After choosing me from over 65 EFA candidates to assist Imperva’s content creation team each month, marketing author and information security VP Tim Matthews (now at Exabeam) confirms this (below).
Today I edit 5G wireless telecom papers for global operators and scientific papers for a (CRO) medical qualitative image analysis entity. I provide varied content creation services to cybersecurity enterprises (including Exabeam), and perform ancillary copywriting while proofreading marketing collateral for a well-known, global health care entity. For a medical robotics concern I update its IFUs (user manuals) in Adobe InDesign and create redlines (PDFs) for FDA-mandated document control.
Designer, copywriter, and producer of several themed Eigen
marketing collateral pieces, as well as an IFU and instructional video
Then there is a paint and coatings global market analysis offered by an NGO that targets an international business readership. The specialty chemicals consultancy charged with its creation had several authors. Going beyond my initial assignment of single-voice unification, the 400-pp. report required substantive editing, complex reformatting, large-scale table manipulation, and PDF conversion—in addition to compilation of its cover, table of contents, and nineteen chapters.
All of this in a matter of four weeks, the bulk of it occurring over a two-week span and over the course of an Easter weekend where I worked around the clock to meet the deadline. (The last-minute crunch was through no fault of my own.)
Being extraordinarily diverse, I’ve worked on outward-facing collateral for everything from 5G global telecom to cloud security, from medical robotic devices to programmable logic controllers (PLCs), and from X-ray-based sulfur detectors to $1M variable frequency drives.
As the marketing communications director for a statistical software/
Donning marketing strategist, copywriter, and graphic artist hats, I won advertising awards while promoting my own CAD/desktop publishing computer consultancy via direct mail and a B2B magazine. Quickly picking up the jargon, prior to that I was a publishers rep for trade magazines covering such topics as international shipping and oil & gas exploration. That let me leverage my earlier experience as both a radio and newspaper ad salesperson/
Earlier, over 100 of my copyedits were published in three Microsoft user manuals after having been chosen from a pool of 8,000 to be a technical editor. I’ve been a copy editor for a Que software book about CorelDRAW!, the popular vector graphics application (akin to Adobe Illustrator), and have led CompUSA classroom sessions in its use.
How may I be of assistance to you?
Through the years people have frequently commented that I write just like people speak. In view of the Plain Writing Act of 2010, that is indeed a compliment.
I strive to be a good steward of the English language while keeping an eye on changing trends. My style follows that of On Writing Well author William Zinsser (“make every word count”) and the inimitable Sgt. Joe Friday (“Just the facts, Ma’am”)—coupled with a bit of David Ogilvy as appropriate. And I’m with Harvard linguist/author Steven Pinker when he cites the “curse of knowledge” being responsible for much bad writing. And I’m thankful he has debunked so many of “the rules” Miss Thistlebottom taught us (e.g., never split infinitives or end a sentence with a preposition).
Following in the footsteps of my forebears as an autodidact—along with having the Renaissance mind of an engineer, lawyer, and artist—I’m a fifth-generation family member to work in the US publishing realm. Like my forebears I can instantly spot a typo, for which the revered author of Business Writing in the Digital Age thanked me when I discreetly notified her of a glaring mistake on her website. (Studies show that even a single error in online content can cause your readers to lose faith and click away.)
My following on the member-only EFA discussion forum is such that I was voted a Member At Large for 2018 – 2019. My marketing articles have been featured in its newsletter, The Freelancer, and I’ve led an online Adobe InDesign class for the association (having also been a moonlighting PageMaker instructor at a vocational school in prior years).
In what way may I provide writing, editing, design,
I enjoy coaching aspiring business writers how to hone their craft (yes, writing is a craft) while editing their work. Along with considering an author’s argument, logic, organization, and clarity
After creating the paint and coatings report, I shared about my advanced MS Word troubleshooting in Wrangling the Word Unwieldibeast, a long-form article on LinkedIn. At that social media site I often share knowledge to assist the business community at large.
In 2018 one client nominated me for the prestigious Robinson Prize awarded by the American Copy Editors Association. Akin to a case study, you can read the nomination here.
“Nominees are evaluated on a combination of elements, which can include editing, design, mentoring and training, fostering a sense of teamwork and pride among colleagues, and anything else that furthers the craft of professional editing.”
As a featured seminar presenter, IT instructor, and PowerPoint master, in day- or week-long sessions I’ve edutained thousands from such diverse entities as Bank of America, the FBI, and Lucent. And I’ve conducted private, onsite Windows networking training sessions for Boeing, Exxon-Mobil, Sprint, Nortel, Dow Chemical, and others.
The past few years I’ve presented before the EFA’s Upper Hudson Valley and Central Massachusetts chapters and for two years running at Communication Central’s Be a Better Freelancer® conferences. And I’ve been a featured webinar presenter for the North Central Massachusetts Chamber of Commerce.
Beyond praises from attendees and students, for my marketing and publishing efforts I’ve received letters of commendation from Autodesk’s (AutoCAD) marketing VP, the executive editor of Ziff-Davis’ Windows Sources magazine, and the founder of Aldus Corporation—the latter having spearheaded the mid-’80s electronic publishing revolution with its PageMaker software.
You can see several of my portfolio samples at these online locations:
|• Adobe Portfolio • Google MyBusiness • Behance • Slideshare|
Click to see a list of links for a few articles I’ve either edited or ghostwritten in recent times.
“Just Give Me Money…” – ‘Wow!’ you might be thinking, ‘I’ll bet Chris command$ a rate that is beyond my budget.’
Nope—but it is commensurate with the level of commitment, passion, and excellence I put forth in the assignments you award me.
Take it from Aggie Lotz, VP of The ChemQuest Group: “Chris has a top-notch work ethic and superb substantive editing skills. He delivers on time without prompting and has a thorough grasp of editing assignments with minimal instruction. Plus, he charges a reasonable fee.”
Going well beyond an old-school resume, click my logo below to view my extensive LinkedIn profile. Borrowing from the late Paul Harvey, there you’ll find “the rest of the story…GUH-day!” #IsntThatWrite
Cell phone: 518-257-2169
Years in the field: 25
Years freelancing: 25
Known for raising the bar, turning lead into gold, and pulling rabbits out of hats, I’m grateful for the many diverse roles I’ve had during my 25+ year career as an employee, contractor, and now a freelancer. Along the way I’ve dealt with an extraordinary variety of requirements and issues enterprises face every day. As an expert technobabble interpreter, I’m well accustomed to working with executives, project managers, product marketing managers, engineers, scientists, coders, and subject matter experts.
Today I edit scientific papers and offer marketing collateral assistance to a medical qualitative image analysis entity, provide varied content creation services to cybersecurity enterprises, and perform ancillary copywriting while proofreading marketing collateral for a well-known health care entity. For a medical robotics concern I update its IFUs and create redlines for FDA-mandated document control.
I strive to be a good steward of the English language while keeping an eye on changing trends. My style follows that of "On Writing Well" author William Zinsser (make every word count) and the inimitable Sgt. Joe Friday ("Just the facts, ma'am")—coupled with a bit of David Ogilvy as appropriate.
And I'm a fan of linguist Steven Pinker—"The Sense of Style" author—who debunked many "rules" Miss Thistlebottom taught us in grade school (like starting a sentence with "And"). He cites the "curse of knowledge" as to why smart people write poorly.
In the words of the late Paul Harvey, see isntthatwrite.com for "the rest of the story."