Joann Sandone Reed

JSR Associates

Joann S. Reed is a marketing communications and publishing executive with more than 30 years of experience in marketing, branding, communications, and publishing. She is an exceptional leader, writer, editor, project manager, researcher, analyst, fact-checker, rights and permissions editor. Ms. Reed manages and produces all things editorial.

Ms. Reed has executive C-suite communications experience in marketing, software, languages, energy, technology, retail, healthcare, life science, finance, fashion, business, public policy, sports, tourism, news, features, medical corporate communications, medical journal publishing, corporate public relations and marketing, textbook publishing, economic development, nonprofit public policy, and education.

Ms. Reed’s experience includes online, multimedia, and print materials, such as academic research journals, school curriculum textbooks, online coursework, digital news, ebooks, software instructional textbooks, corporate materials, and varied content management systems including WordPress. She has expertise in most publishing formats and is conversant in Chicago, AMA, APA, and Bluebook manuals of style.

She excels at transcreation, editing, and rewriting ESL authors.

Some recent clients include Puget Sound Energy, Xiphos Partners, Open-Xchange, NY Marketing Academy, Berlitz Corporation, Beike Biotechnology, Li & Fung Business Intelligence Centre, North Country Public Radio, World Journal of Surgery, Healthcare Association of New York State, Adirondack Sports Commission, Paul Smith’s College, Adirondack Lifestyle.

Executive management experience. Managing editor for web content and strategy.

Fluent in German, native English, some French, and Italian.

Lake Placid, NY

Business phone: 518-524-2712
Cell phone: 518-524-2712


Years in the field: 36
Years freelancing: 25


Joann Reed