The Hire-Me Packet: How to Create Visually Engaging Sales Slides That Grow Your Business (Webinar Recording)


Where: GoToWebinar



Wondering how to introduce yourself or close the deal with potential clients? Show them what you know! In this webinar, you’ll learn how to create visually engaging sales slides and customize a packet that will wow potential clients, whether you’re cold calling publishers or following up with an indie author. This webinar includes:

  • a brief overview of branding principles
  • guidance on what to include in your sales slides
  • examples of how you can help clients visualize your process
  • recommendations on where to find modern, engaging stock images
  • suggestions on how to use your sales slides in meetings and mailings
  • a checklist for your submission packets
  • ways you can add a little special something to help you stand out from the crowd

It’s time to let your personality and experience shine, so you can expand your network and do more of the work you do best! Get responses like these (actual client quotes) to a Hire-Me Packet:

“Oh my gosh! I couldn’t wait to talk to you!”
“It’s been sitting on my desk all week, because it’s just so cute.”
“I can tell you know what you’re doing.”

Writer and editor Heidi Fiedler has worked on more than 300 books for clients ranging from Target to Barnes & Noble. She does the deep thinking that’s needed to turn an idea into a book that has the power to spark our curiosity and make us all feel a little less alone. The books she creates are quirky, playful, highly visual, and often philosophical. After working in publishing for over ten years, she’s excited to see her own picture books and chapter books making their way into the world. Learn more about Heidi and the work she does at

A Note About EFA Recorded Webinars

After payment, you will be sent a link with which to access the recording and, if applicable, the webinar handouts. Please allow 2 to 3 business days.