The Pricing (and Estimating) Is Right! (Webinar)


Where: GoToWebinar

February 14, 2018
1:00 pm - 2:00 pm

Registration is closed for this class


Strategic pricing of your services isn’t just a matter of throwing out a number and praying a client says “yes.” In “The Pricing (and Estimating) Is Right!” webinar, instructor Jake Poinier walks you through the critical steps of formulating your price structure and presenting your estimates in the most persuasive manner possible. Topics will include the following (and more!):

  • How to create estimates that provide maximum sales impact and negotiating leverage
  • Why project pricing almost always trumps hourly rates
  • When it’s time to raise your rates—and how to do it
  • Avoiding the danger zone with slow-paying and nickel-and-dime clients
  • Overcoming objections—without discounting your fees

Perhaps it seems as if your prospects and clients always have the upper hand in negotiations, or maybe you’re busier than ever but wish you were more profitable given your level of skills and experience. Either way, this webinar will help you understand the practical steps for securing better jobs at higher rates.

Note: If you have a specific pricing/estimating topic you’d like to see covered during the session, please email Jake at

Instructor Jake “Dr. Freelance” Poinier is the author of The Science, Art and Voodoo of Freelance Pricing and Getting Paid and Help! My Freelancers Are Driving Me Crazy. As a freelance writer and editor since 1999, Jake’s clients have included companies such as AT&T, Starwood Hotels & Resorts, National Speakers Association, Henkel, and UPS. He blogs regularly on freelance topics at and has been a member of EFA since 2009.

A Note About EFA Real-Time Webinars
All webinar times are in Eastern time. For more information on how EFA webinars are conducted, please see this page.

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