You know you need a website for your freelance business, but what should it include? How should it present you and your services? And, most importantly, how can it be better at turning visitors into paying clients? The answer is less about what your website says and more about how persuasively it says it. Persuasion is a journey: from understanding your prospective client to creating a positive feeling in them to earning their trust. People will only hire you if they trust you, and your website plays a huge role in building that relationship. In this 90-minute webinar, you’ll learn five ways to add persuasion to your website, see how high-converting websites work their magic, and walk away with a plan to put your website to work.
Erin Brenner is the owner of Right Touch Editing, founded in 2005. She has won awards from the New England Direct Marketing Association for her marketing writing and is the author of Copyediting’s Grammar Tune-Up Workbook, as well as hundreds of articles and blog posts. In addition to writing and editing for clients, Erin trains communications professionals in writing persuasively in private and public workshops, creating training manuals to guide attendees long after the course is over. Follow her on LinkedIn and Twitter.
This webinar originally aired on May 20, 2021.