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Digital Marketing Primer (Webinar Recording, Free to EFA Members)


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SKU: 209058


"Creating a digital marketing strategy helps you focus your efforts and create social media content that works." —Erin Brenner, instructor
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Digital marketing gives freelancers and small business owners visibility among prospective clients in an efficient and cost-effective way. And you’re free to use the tools and tactics that best suit you, your business, and your clients. But digital marketing offers so many options that without a good roadmap, you’ll soon take a wrong turn and end up lost and confused. In this webinar, you’ll learn to craft a solid marketing strategy for your editing business that minimizes time and cost without sacrificing results. At the end, you’ll receive access to a free strategy worksheet to help you grow your own business.

This Webinar Is Free for EFA Members!

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Erin Brenner is the owner of Right Touch Editing, founded in 2005. She has won awards from the New England Direct Marketing Association for her marketing writing and is the author of Copyediting’s Grammar Tune-Up Workbook, as well as hundreds of articles and blog posts. In addition to writing and editing for clients, Erin trains communications professionals in writing persuasively in private and public workshops, creating training manuals to guide attendees long after the course is over. Follow her on LinkedIn and Twitter.

This webinar originally aired on September 16, 2021.

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